Alert message variables allow you to set variables that can be inserted into your email/SMS messages. When these alert messages are sent the variables would be replaced with whatever content was specified for that variable.
To add a variable go to the Campaigns > Message Variables page.
Here are some examples of what you could use message variables for:
- A product name - Instead of typing "Widget ABC 123.483.2" every single time you want to insert the product name you could setup a message variable so that you could simply type %widgeta%
- A block of text or html - Do you use similar blocks of text or html in multiple messages? Rather than duplicating the content you can setup a message variable that would